Sales & Marketing

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Don't leave money on the table; get the highest price for your home.

Simply putting your house on the market doesn't mean you'll get the best offers – but my strategic approach will. I believe that each home has a unique story that, if told correctly, can inspire an emotional connection with buyers and capture competitive offers. As your Realtor, I'll ensure your sale is low-stress and profitable.

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View of Shannon Hughes standing outdoors fearing a coat

My highly coordinated processes ensure a smooth home-selling experience.

A lot goes into a successful home sale. As a previous fine art broker and human resources professional, I understand how efficient processes lead to a seamless and enjoyable client experience. 

By leveraging the advanced technology of Compass and crafting a unique sales strategy for each property I represent, I help my clients get the most from their investment. Compass is the first modern real estate company, pairing the industry’s top talent with technology to make the search and sales experience intelligent and seamless.

A cohesive sales strategy, starts here.

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1. DISCOVERY & VALUATION

Feel confident with your home sale from the start.

The first step to every successful sale is meeting in person and touring your home. It's essential to understand your unique goals and desired timeline so that I can build a plan for your sale accordingly. After reviewing comparable properties together, you'll receive an accurate valuation of your home. Because my business is split evenly between buyers and sellers, I am always in touch with what appeals to buyers. 

My background & expertise

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Collage of images showing a home transformation with remodeling and staging

2. PRE-MARKET PREPARATIONS

High-end staging and repairs to ensure your home is market-ready.

Making a great first impression is everything – leave it to me to handle all the details. From managing vendors, directing home repairs, painting, landscaping, and professional high-end staging, I'll take care of all pre-market preparations. Your home will shine from the front sidewalk to your backyard fence.

Listing Example

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3. DETAILS THAT SELL

Instagram-worthy photos crafted to make your home dazzle online.

In a highly competitive housing market, beautiful photos help grab the attention of buyers online and provide a feeling of what life would be like in your home. I work closely with my luxury home photographer to capture each home's top features, unique architecture, craftsmanship, landscaping, and the immediate neighborhood's amenities. 

Listing Example

Photo collage of four home interiors

4. WALKTHROUGH & DRONE VIDEOS

Compelling videos that help sell your home.

Creating a meaningful connection with buyers online is essential. Video is a great way to capture buyer attention while enabling people from either down the street or across the country to explore your home. I work closely with videographers to tell each home's unique story.

VIEW A DRONE EXAMPLE

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5. CLEVER MARKETING STRATEGIES

Modern marketing that gets your home noticed.

Any agent can simply list a home on the MLS. But ensuring your home gets maximum exposure is another story. From crafting engaging content and stunning visuals for social media to paid ad campaigns and a property website, I know how to make your home stand out. My vast real estate networks combined with the advanced technology of Compass ensures your home is seen by interested buyers.

ViSIT MY INSTAGRAM

Photo collage of three home interiors
View of a white wood staircase leading up

6. SALES, CLOSING & BEYOND

A seamless sales and closing experience.

Once your home has been prepared, I'll open the door to the brokerage community and prospective buyers. From hosting weekend open houses to private showings, the goal is to get as many people through the property as possible and to make them feel welcomed and excited.

I would be honored to share the story of your delightful home; and will stay in touch with you all along the way, providing detailed buyer activity reports. When it comes time to review offers, I will negotiate on your behalf, manage the escrow timeline, and prepare your home for closing. It will be a joyful day for all parties!

START THE CONVERSATION

As trustee of a friend’s trust, I needed an experienced realtor who could handle all aspects of preparing and selling a large Victorian home. When I interviewed Shannon, it was clear her deep experience, team approach, and detailed plan to prepare, market and sell the home would fulfill the beneficiary's expectations.

In a short period of time, she skillfully orchestrated all the necessary improvements to the property and managed pre-sale inspections. The staging and the marketing materials were flawlessly executed. I was impressed that she stayed well under budget to prepare the house – transforming it from a “fixer-upper” into a beautiful Victorian. I would highly recommend Shannon to anyone seeking a white-glove experience. She far exceeded my expectations and sold the property for 32% over our asking price, reflecting great advice that targeted the correct market and captured ready and qualified buyers. Shannon is a consummate professional and I greatly enjoyed working with her!

Farley Neuman

Shannon was absolutely great with us in helping us sell our home in San Francisco. She guided us through the process smoothly, elegantly, and effortlessly. She took care of everything that needed to be taken of and made sure we only did the most important tasks as sellers. She also gave us great advice on the decision-making process that only came with experience selling homes so we were really happy she was there. In the end, the outcome was the best we had hoped for and we really couldn't thank her enough for all the help she provided us. We still couldn't believe how easy she made it for us so we're really happy. We would recommend her to anyone in a heartbeat. She really is the best.

Jaymie Claire Henry

We had a family duplex occupied by long-term tenants and in need of work. Shannon guided us through the complex and challenging process of the sale. She is honest and professional. Shannon communicated with us on a regular basis.

The final sale price exceeded what other realtors estimated. We feel that we now have someone to count on for our realty needs and would call her again in the future. If you want someone to represent you and ends up being your friend, please call Shannon

Chin Family

Thank You Shannon Hughes for selling my Hugo Street home for way over the asking price! And for giving me the best real estate experience I have ever had in my long life.

If you want the best real estate experience... I personally encourage you to phone Shannon Hughes at 415-259-8113.

Scotty Sindicich

REAL ESTATE ADVISORY

Not quite ready to sell but want to plan ahead?

Don’t be shy. I’m always happy to offer clients advice on how to make smart remodeling decisions that will increase their enjoyment of the home and ensure they get the most for their investment when they are ready to sell.

Ask About My Services

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Let's talk.

Whether you are looking to invest in San Francisco Bay Area property, are debating if you should sell, or would like some remodeling advice – let’s have a conversation!

 

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